Most important products of this category include increasingly more popular positioning inserts that position products in packaging, external 3D elements, or windows.
Whenever used, a positioning insert permit not only to improve the product display aspects, but also protects the product against moving inside packaging and prevents potential damage.

External 3D elements of paper packaging, for example, constitute a very valuable promotional element that permits to highlight logotypes, most important promotional elements, or distinctive features of the product.

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